My name is Cody Iddings.

I'm an experience designer, product designer & entrepreneur based in Auckland, New Zealand.

How may I help you?

10,465 Kilometers & Counting

“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do.”

In 2016, my family and I left San Diego and transplated to New Zealand. Read about our adventure.

What I Love

Thought Leadership

My entrepreneurial spirit pushes me to constantly lead and pursue new ideas. I absolutely love leading my team in new endeavors with tools or skill sets, preparing talks for inspiration, and being a part of the ever-growing design community.

Business Ideation

My passion and energy consistently pushes seeds of ideas and problems into marketable products and solutions. For this reason, I partner in various business ventures.

Product Strategy

Empathetic, data-informed thinking fuels my efforts when designing and user-testing products. My process includes sketching, whiteboarding, Keynote, Axure, InVision and more.

Experience Design

When a client requests a new website or app, I often ask, ”What if the answer to your problem isn’t digital?” The core of experience design looks at users empathetically, to discover the best solutions, digital or not. This is truly the future of UX design.

UI & Visual Design

My background as a systematic Graphic Designer empowers me to not just convey great ideas, but take them all the way through to development. From UI to marketing to print to branding, I’ve done it all.


Conveying ideas isn’t always static. In fact, it’s often a dynamic experience when communicating flows, interaction, and animations. To do this, I use InVision, Principle, Pixate, After Effects and more.

Years of Passion & Stoke

"Smart, energetic and very perceptive..."

I’m Cody. I have humble beginnings on the small island of Kaua’i and now find myself in New Zealand. I'm a husband, dad, surfer, gamer & adventurer. I'm often defined as "The Entrepreneur" and desire a keen sense of ownership in everything I do.

I am an established interactive and print designer, focusing on user experience and product design. My passion is experience design, or Human-Centered Design.

Experienced with clients ranging from large corporations to small endeavors, most notably: 15Five, ChaCha, Collabnet, Digital Telepathy, Freedom Mortgage, Fuelly, Fullscreen, Mr Bs. Necessities, New Relic, Patagonia,, Segment, Surfer Magazine, Tambor Acai, Trade Me, Upshur Smith and more.


Senior UX Designer at Trade Me Property

Design Partner at PullMKT

Contractor at Segment


Senior UX Designer and Team Lead at Digital Telepathy

Graphic Designer at BLVR

Assistant Art Director at Surfer Magazine

View full CV on LinkedIn

Contact Me

Coffee, lunch, yarn, or even a surf.