Cody Iddings

Aloha, y'all · New Braunfels, Texas

I help businesses build what's worth building.

I'm Cody Iddings — a startup co-founder and fractional product leader in New Braunfels, Texas. I help businesses and teams work better and faster, automate the manual work eating their weeks, and figure out what's worth building — and what isn't.

Book a call See what I do

Ko te Moana nui a Kiwa te moana. Ko Hanalei te awa.

Design

Software, UX, Web, Dev

Websites and software, designed and built by the same pair of hands — no agency layers, no handoff loss. I'll also tell you what to buy instead of build, when that's the honest answer.

Automate

AI & process automation

Intake, quoting, scheduling, follow-ups, reporting. I find the bottleneck and remove it, so your team stops doing work a system should be doing.

Lead

Fractional product leadership

I work inside your product team — design, development, and delivery — bringing new ways of working and AI workflows your team will genuinely adopt. Senior product leadership without a senior salary.

About

From Hanalei to the Guadalupe.

I grew up on Kauaʻi with humble beginnings, cut my teeth as an assistant art director at Surfer Magazine, designed products in California and New Zealand, and moved my family to New Braunfels, Texas in 2022.

I have a wonderful wife and three kids. We love to surf, play music, and spend time with family and friends. We're part of different communities in Texas — King's Community Church, NBCA Wildcats, NBYSA, Texas Gulf Surf Association — and excited to be part of the Texas community.

I'm a software designer and product leader with a passion for building products that help businesses grow. In that journey, I co-founded Makeshapes with two good friends — a team-learning platform used by enterprises around the world, where I lead product, security, and compliance. Running a small company means trading speed against budget against quality every single week.

I love to work with friends and local businesses to help others grow and succeed. Let's talk about how I can help you.

Cody as a kid on Kauaʻi, wearing a flower lei and fern crown at a May Day celebration.
may day, age 8, hanalei, kauaʻi
Cody surfing, mid bottom-turn on a clean unbroken wave.
still searching for the next wave
Cody Iddings with his wife and their three children, in aloha shirts at a family portrait session.
my ohana and whanau

Work experience

Now

Former

  • Futures Portfolio Manager & Experience Design Lead · Z Energy
  • Senior UX Designer · Trade Me
  • Senior UX Designer & Team Lead · Digital Telepathy
  • Graphic Designer · BLVR
  • Assistant Art Director · Surfer Magazine
“Twenty years from now you'll be more disappointed by the things you didn't do than by the ones you did.”

Let's talk.

Coffee, tacos, or a float down the Comal.

Bring the problem you've been putting off — or a project you have — and we'll map it out!

Book a call

Rather just email? cody.a.iddings@gmail.com