Aloha and kia ora

Ko te Moana nui a kiva te Moana. Ko Hanalei te awa.

I'm a boy of the pacific, father, husband, surfer, nerd, and a curious adventurer.

10,465 Kilometers & Counting

“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do.”

We're following the music and the waves in 2020.

Let's chat!

What I Love

Design Driven

I employ and adapt HCD tools and techniques that starts with empathy and the problem. I then use my traditional background in design and tech to co-create thoughtful solutions.


My passion and energy, my entrepreneurial spirit pushes me to constantly lead and pursue new ideas. To do this, I'll develop or adapt a methodology that's right for the business.


I enjoy leading myself and others around me in new ways of working—whether it be design-thinking, lean, or agile—through workshops, writing, talks, and being a part of the ever-growing design and tech community.

Analytics & Research

I love to understand the ins and outs of a product and its market. I'll gather and use data and research to support product growth, spending just the right amount of time analyzing to make informed decisions.

UI & Visual Design

My background as a systematic Graphic Designer empowers me to not just convey great ideas, but take them all the way through to development. From UI to marketing to print to branding, I’ve done it all.


Conveying ideas isn’t always static. In fact, it’s often a dynamic experience when communicating flows, interaction, and animations. To do this, I use InVision, Principle, Pixate, After Effects and more.

Years of Passion & Stoke

"Smart, energetic and very perceptive..."

Ko Cody Iddings taku ingoa. I have humble beginnings on the small island of Kaua’i, and have worked globally in California and New Zealand. I'm often described as "The Entrepreneur" and desire a keen sense of ownership in everything I do.

I am an established graphic and product designer, with a heavy focus on leading workshops and co-creating with others using human-centered design methodologies. Most recently, I have launched multiple projects part of the Innovation Refinery within Z Energy in New Zealand. I have experience with large corporations to small endeavors globally, most notably:

  • 15Five
  • Collabnet
  • Digital Telepathy
  • Flick Electric
  • Mevo
  • New Relic
  • Segment
  • Surfer Magazine
  • Trade Me
  • Z Energy Ltd.


Experience Design Lead in the Innovation Refinery at Z Energy 

Design Partner at PullMKT


Senior UX Designer at Trade Me

Senior UX Designer and Team Lead at Digital Telepathy

Graphic Designer at BLVR

Assistant Art Director at Surfer Magazine

View full CV on LinkedIn

"Cody is at home owning and understanding complex problems, understanding the business rules and requirements and always championing the complete user experience. Truly a great person to have working on your product or leading your team. Seriously—hire him, he's freakin awesome!"

Mark McIntosh, Head of Product Design at The Warehouse Group

"Cody is a bright star in the UX community. He possesses a unique combination of creative insights and skilled analysis to blend art with science for a stunning, functional outcome. He blew me away with his ability to cut through the complexity and deliver clean, satisfying UX solutions to otherwise tough problems. His background, family, and work ethic make him the first guy I'd want on my UX team."

Victor Szalvay, Vice President, Product Development, Platform at Plex Systems

"Cody is one of the smartest people with whom I have worked. Due to his masterful eye for design and capacity to quickly & accurately absorb complex information, Cody is a dream to work with on complicated projects. He totally owns whatever project he is on, producing visually excellent and strategically-sound designs at an incredible pace.

Brian Bimschleger, Head of Strategy at Arthur

Contact Me

Coffee, lunch, yarn, or even a surf.